Cloud-based digital payments
Brand identityConcept developmentDesign systemsArt DirectionIllustration
Viva Wallet is a global, cloud-based digital payments factory, active in five European capitals, including London & Brussels. They needed a future-facing brand identity, that would make them stand out in a world where the FinTech market and its customers experience change at an accelerated rate.
The new logo, designed in collaboration with AG Design Agency, is based on the way people used to hold their money before the wallet even came to be. The money clip, a device typically used to store cash and credit cards in a very compact fashion, is the form that shapes the initials V and W into the new mark, emphasizing the simplicity behind Viva Wallet's services.