Parga Beach Resort
Laid-back luxury between land & sea
Signage & Wayfinding
Parga Beach Resort is a beachfront luxury hotel located in northwestern Greece. It takes pride in its unique verdant gardens, offering holidays of "laid back luxury" in their bungalow-style buildings scattered amid centuries-old olive trees and a wealth of local flora.
The gardens are the key element that inspired the visual identity developed for the resort. A combination of elegant yet playful typography, with a colour palette that brings Sand, Gardens and Sun to the forefront of their communication, was implemented throughout the different applications.
Respecting the gardens and architecure of the resort, all spatial applications had to become one with the space. This was the thinking behind material choices for print and moveable signage applications and for the main wayfinding system. The latter consists of a set of custom plant pots that offer direction to the guests, becoming a part of the gardens as the plants grow.